The strategies Shopify, Hubspot, Onlyfans, Tinder...use to get started & grow

Hey friends 👋🏾,

I want to quickly talk about today's newsletter.

Well-known Internet companies often use 4 groups of strategies when starting and growing.

1. Strategic networking and partnerships:

   • Superhuman, Onlyfans, Cameo, and Whoop: leveraged influential communities and/or figures to unlock early adopters for product or marketplace.

   • Tinder, Gopuff, Snackpass, and Bumble are more specific examples of partnering with fraternities and sororities to infiltrate and dominate the college market.

2. Building free stuff for customers:

   • Shopify: offered free business tools like logo makers and slogan creators. They expected e-commerce store owners to search for these ahead of setting up their online store.

   • Hubspot: created free tools that potential customers would find valuable, such as website grader, email signature generator, and blog ideas generator

   • Zumper: created Zumper Pro to allow realtors to post on major listing platforms like Zillow and Trulia effortlessly from their phone

3. Getting lucky by showing up every day:

   • Waze: benefited from the Apple Maps rollout debacle. Apple issues an apology and recommended Waze as one of the viable alternative

   • Morning Brew: were amongst the first to run Instagram stories ads. For the first 48 hours, their CAC went down X10+ because there weren’t as much competing ad dollars.

   • Techcrunch: gained significant recognition and credibility by breaking the story of Google acquiring YouTube.

4. Telling a great story:

   • DoNotPay: 19-year-old Stanford student builds the world's First Robot Lawyer to fight parking tickets

   • Calm: with the www.donothingfor2minutes.com pre-Calm launch gimmick

That’s it for today,

Talk soon,